With the advent of social media, businesses have become capable o targeting huge markets at almost no cost. Social media provides them with a kind of reach that no other form of marketing ever can. This is why most businesses, if not all have started marketing on and through the internet. But, even with higher reach generating leads is a tedious task. It requires regular emails, follow-ups, and reminders. This is where marketing automation comes in. 

Marketing automation involves the use of AI and computer software to facilitate monotonous marketing work. Marketing departments use these marketing automation tools to automate repetitive tasks like email marketing, social media posts, and even lead follow-up. This leads to higher efficiency as well as increased personalization leading to higher conversion and retainment. 

Marketing automation involves the collection of data that businesses generate regularly. This data is collected in a systematic manner by automation tools so as to streamline the use of this data in an effective manner. Some of the best marketing automation tools are – HubSpot, ActiveCampaign, Prospect.io, Ontraport, SendInBlue, etc. You can use these tools to automate your marketing campaign with efficiency and effectiveness.